Orlando, Florida (09/03/25) – PETE (pete.com), the AI-powered learning platform built for frontline teams, has announced Falcon Farms as a new customer. One of the largest flower distributors in the United States, Falcon Farms supplies floral products to major retailers including Walmart and Costco and is using PETE to deliver consistent training to frontline teams responsible for setting up in-store floral displays across the country.
As Falcon Farms continued expanding its retail operations, the company needed a scalable approach to onboarding and training team members across hundreds of locations. Traditional methods, including printed SOPs, manager-led instruction, and in-store shadowing, made it difficult to deliver a consistent learning experience as the workforce grew.
With PETE, Falcon Farms has built a centralized, mobile-first training system that gives employees access to standardized learning wherever they work. More than 20 training courses have been deployed through the platform, providing frontline workers with consistent guidance while giving leadership greater visibility into training completion and engagement.
Luis Garcia, Co-Founder and CEO of PETE, said the partnership reflects the growing demand for scalable training solutions designed specifically for frontline workforces.
"Falcon Farms represents exactly the type of organization we built PETE for. They have a distributed workforce, operate at scale, and need every employee to deliver a consistent experience from day one. We're excited to help them build a training system that grows with their business and supports their teams wherever they work."
The partnership also reinforces PETE's growing momentum in industries that rely on large, high-rotation frontline teams. Over the past year, the company has expanded its customer base across retail, healthcare, logistics, security, transportation, and other operationally intensive industries where onboarding speed and execution consistency have a direct impact on business performance.
As PETE continues to grow, the company remains focused on helping organizations transform company knowledge into training, practice, and on-the-job support, making it easier for frontline teams to learn faster and perform with confidence.
